Here's a brief message to anyone interested on the meaning behind Zealous and the designs concepts that we brought to life. Zealous (The Brand) represents having or showing Zeal. The meaning behind Zealous is having the energetic drive and desire to want to get something done by any means. This clothing brand was also created by a young black entreprenuer who goes by the name of Duke. Reasoning behind the creation of this brand was because of his desire & love for fashion which played a major factor in his daily routines waking up & putting together an outfit. An additional fact about Zealous is that it is based in Atlanta , Georgia. The heart of the city.